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⸻PR CRISIS
When it comes to a PR Crisis
“prevention is better than cure”
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Have a plan and don’t make things worse! You’d be well advised to work with a professional.
Identifying Potential Crisis
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Have a media plan (few companies do)
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Build relationships with media
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Training in crisis communications
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Maintain media relations before / doing / after
Co-operating with the media provides critical opportunity, benefits include:
– presenting your side of the story
– being the primary source
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The internet, social and speed consequences
