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When it comes to a PR Crisis

“prevention is better than cure”

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Have a plan and don’t make things worse! You’d be well advised to work with a professional.

Identifying Potential Crisis

  • Have a media plan (few companies do)
  • Build relationships with media
  • Training in crisis communications
  • Maintain media relations before / doing / after
Co-operating with the media provides critical opportunity, benefits include:
  – presenting your side of the story
  – being the primary source
  • The internet, social and speed consequences

“Bad things happen to good companies”


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