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Brands are like people. They want to be DIFFERENT

Established in 1982, Powerhouse evolved to become a full-service agency. With an enviable reputation for producing exciting campaigns that deliver results, Powerhouse Creative Marketing leverage proprietary techniques in conjunction with existing and new research, to discover the market insights that influence your brand’s positioning and strategy.

Our passion for discovering insights and developing exciting strategies is matched by our creative campaigns designed to achieve your objectives.

Brian Wright, Executive Chairman

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We provide a one-stop, full complement of brand and advertising services from strategy to execution, including:

Case Studies

Mamba
Cement

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Hulamin

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Harvey
Roofing

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References from some of our clients

"As our advertising partner, Powerhouse provides strategic alignment and execution of all communication elements, including website, event messaging, advertorial/editorial messaging and advertising."
Albie Jordaan - Harvey Roofing Products General Manager, Sales & Marketing

Markets

Building & Construction

Targeting the supply chain with a combination of push & pull marketing strategies delivers results.

We unearth the insights that influence the strategy and design of brand positioning and value proposition, cementing communications campaigns in place to build market share.

Consumer Retail & Wholesale

We have contributed to the success of many consumer retail businesses including:

• Durable Goods & Furniture
• Electronics
• Cellular
• PPE & Healthcare
• Electrical Wholesale
• FMCG

By understanding the customer, we guide and communicate with our clients.

Professional Services

For professional service providers, image and reputation is everything.

From law firms and insurance and specialist consultants, integrated campaigns with a well- positioned brand and crafted messaging flighted in pertinent media, achieve client brand aspirations.

Motoring & Car Hire

Powerhouse has extensive experience in this niche sector having worked with the leading international brands.

The sector responds to strategic shake-ups with integrated solutions founded on a clear strategy to drive sales.

The success of our campaigns over the years exceeded expectations.

Manufacturing & Industrial

From manufacturer to retailer and consumer, no one wants to be commoditised.

Focusing on the end consumer and understanding their needs and emotive triggers, enables us to more closely align the supply chain with messaging that is relevant and resonates with market needs.

Financial Services

Powerhouse offers a wealth of first-hand experience for financial services and banking across Africa.

These include investment banking, SME Finance, Property Finance and short-term insurance.

We share our knowledge and leverage our full-service offering to create marketing communications and action plans to achieve clients’ financial needs.